Video Resumes


As I wrap up my Masters degree and begin the job search, I wanted to create a unique resume. I researched creative ideas for resumes and nothing really stood out to me until I started watching video resumes. I noticed that most video resumes were people sitting in front of a camera reading their accomplishments. Those video resumes seem to have an unnatural and fabricated feel to them. There was a lot of this is what I do, this is what I did, these are my skills, and so on. This made me think about how I can make mine unique without the fabricated feel.

I knew I wanted a career in marketing, specifically social media marketing. So I started brainstorming ways I could show my creativity and my ability to engage audiences with social media. Then it hit me like a slap across the face….make a stop motion video resume.

I knew going in that stop motion wasn’t easy and I had never made a stop motion video before this one. So far, I have received awesome feedback from friends, family, and even people I have never met before. To me, creating a video resume has really helped me network with other marketing professionals. Here are some tips I have learned from the process of making my video resume.

1. Watch Other People’s Video Resumes

Google video resumes and see what other people have created. This isn’t for you to take their ideas and copy them, it is to help you realize what you like, what you don’t like, and maybe something might trigger a new idea for you. Then you can start brainstorming what type of video resume you want. There are so many different approaches to video resumes, so explore and figure out what suits you best.

2. Plan What You Will Include

I researched this extensively before going through with my video resume. One rule that came up a lot was NOT to repeat everything on your resume. Don’t include information that the hiring managers could just read on your actual resume. Some information is important to include, because it pertains to the job you may be applying for. Be sure to include:

  • NAME

3. Show Personality

I can guarantee you that sitting in front of a camera and reading your experience isn’t going to work as well as you hope. Show the hiring managers your personality, whether you are creative, upbeat, funny, hardworking, etc. There are so many different ways to show personality in your video resume. I assume you know your own personality better than anyone, so show it in your video.

4. Time

I researched this extensively as well, because there were so many different time length recommendations out there. Some said between 30 seconds and 1 minute (which I thought was way too brief). Some said between 1 minute and 1 minute 30 seconds (which to me is still somewhat short). The popular choice was 1 minute 30 seconds to 2 minutes. My video resume was 2 minutes and 36 seconds long, and to me, the length of the video doesn’t seem to matter too much (as long as it’s not 5, 10, 15 minutes long). If it is engaging enough to keep the viewer (hiring manager) engaged for the full length of the video, then you shouldn’t have a problem. Do what works for you.

I hope this helped you with creating a video resume, so have fun and create a great video. Don’t be afraid to think outside the box and take a risk. Please feel free to check out my website ( for more videos and content. Good luck!


Social Media Best Practices: Listen and Respond


Businesses using social media to engage their audience need to understand the simple concept of listening and responding. If you want to build brand loyalty and develop a strong social presence, you need to follow these two rules.

Listening to what your followers are saying about your brand is extremely important, because it helps you understand what your followers want to talk about in regards to your brand. Listen…listen…listen to what your followers are talking about and begin sharing content that will interest them.

After you listen to your following, the next step is to respond. Now when I say respond, I don’t mean choose a random person and respond to their posts. You should make a valiant effort to respond to as many people as possible. The goal is to make your followers feel comfortable when they share on your brands’ profiles. The more comfortable your following feels, the more they will engage in the future. I have heard before that brands should avoid responding to every single comment or post. However, I really don’t see the harm in doing so. By responding to everyone, nobody is left out and you help make him or her feel welcomed. I mean, isn’t that the goal when trying to build brand loyalty?

Usually, someone or a team is in charge of monitoring the social media for a brand. When responding, make sure you leave as little time as possible between your follower’s initial post and your response. This is called response rate. Response rate is becoming an important metric in the world of social media, which is why it is important to start increasing your response rate now. Using a social media management tool is especially helpful when focusing on responding. Be sure to respond as quickly as possible as it shows your followers you are listening and also helps humanize your brand.

Always be aware of what your followers are saying about your brand. If it is positive, thank them or show your appreciation. If it is negative, address the situation and try to fix the issue. This is a basic rule to social media marketing and should be used from day one.

Future Implications

As social media constantly changes, brands will need to make adjustments in order to continue to reach and engage their audience. There are many reasons why social media strategies are subject to change as consumer behavior could change, a new technology could transform social media, or a popular social platform could sizzle out. As brands will need to adapt, here are some trends to keep an eye out for in the near future.

1. Brands Will NEED Social Media

This isn’t necessarily a trend, but it is important to understand. Brands who think they will not need to implement social media into their marketing strategy are in for a rude awakening. The direction in which social media is going is helping to transform search engine optimization, brand awareness, and also help brands organically market. Not to mention it is free to setup a profile on every social platform and only takes fifteen to twenty minutes. Even if you don’t know how to use social media for a business, here are some links to help you out: Keep your content relevant, create a posting schedule, and work towards building brand awareness. It is coming to the point where brands need to jump on the social media ban wagon.

2. More Images and Videos

Content is important to any brand’s social media strategy. Keeping your content relevant and engaging is even more important. Content has three distinct categories: text-based content, image-based content, and video-based content. Image and video-based content create much more engagement than text-based content. This is where brands will need to begin offering more content with images and videos in order to keep their audience engaged. With more video social platforms and applications being offered (Vine, Instagram Video and Snapchat), brands now have new and exciting ways to create and share their content. According to Jayson DeMers of Forbes, micro-videos are on the rise. Utilizing micro-videos can help drive new engagement and offer consumers content to share to help boost word-of-mouth marketing.

3. Be Aware of New Social Platforms

As mentioned before, social media is constantly changing. New social platforms are being created all the time and brands need to be aware of new platforms they can use to maximize their marketing efforts. Brands should already know their niche, which is why they need to be aware of new platforms that are perfect for them. If your brand has a lot of visual content, keep an eye out for image and video-based platforms. Keeping up with trends is vital to being successful with social media.


Social Media Best Practices: Relevancy


Photo rights for ScuttleBlog

I can’t think of a more important rule than relevancy when it comes to social media marketing. I am going to say the word relevancy a lot throughout this post, so I am going to warn you now if you dislike the word relevancy. I am sure we have all seen a post from a brand that made us think, “What does this have to do with their brand?” I know I have and it confuses me beyond belief. I will give an example that has stuck with me for a while now (without naming any brands).

I remember stumbling across a beer emporium on Facebook about a year ago and decided to see what type of content they were posting. The first post in all seriousness asked, “What type of ice cream is your favorite on a hot day like today?” For me, I had to double-check the profile to make sure this wasn’t a joke. Why was a beer emporium, which specializes in beer from around the world, be posting about ice cream? At this point, I needed to take a look at their engagement and it was like a minefield of posts with no relevance. They had no “likes”, no comments, no shares, and I continued to find posts that lacked content related to beer. Their following was also extremely low, which told me they were either new to Facebook or they weren’t offering anything beneficial to their consumers. This is why relevancy is so important.

Sure the business was probably a small local store with a much smaller consumer base than a larger brand, but relevancy is still a factor no matter the size of the business. Think about why consumers follow you on social media. It is because your brand offers them content that they are interested in. Relevancy helps build loyalty and helps you establish a social following. By keeping your content relevant, consumers will develop a trust for your brand, because they know that you will continue to offer content that meets their needs.

Again, this is probably the most important rule when using social media as a marketing tool. Make sure the content you’re posting is always related to your brand, whether it is related to a product or a service your brand offers. Posting content that has no relevance to your brand will only prevent you from gaining new followers or cause you to lose the followers you currently have.



Viral Marketing Initiatives

One question that still puzzles marketers is what makes a marketing initiative go viral? According to, viral marketing is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially using unconventional means such as the Internet and email. This is why social media is perfect for viral content.

Many experts express the fact that there really is no definitive process to make a marketing initiative go viral. Some have been able to find success through trial and error or just plain old luck, but for the most part it is still a mystery. Now I am not saying that it is impossible to take a marketing initiative and make it go viral. I am saying that there is no proven method. You can scour the Internet and find articles and blogs that list the steps to creating a successful viral campaign, but the truth is that it may work and it may not. Here are my five characteristics of a viral campaign, and remember that these characteristics are my personal opinions.

1. Content Relevance

We are going back to one of the main rules of social media marketing. Relevant content is extremely important for a brand as you are trying to offer content that your audience is seeking. It is the same with viral marketing. If you are trying to make an initiative go viral, make sure your brand is clearly identified and the content relates back to your brand.

2. Emotional Triggers

What makes marketing campaigns work so well? Almost every campaign hits an emotional trigger within a targeted audience. Whether it is humor, sadness, excitement, any emotion can be considered a trigger. However, according to Moz, positive emotions tend to be more successful in marketing. Here are the top ten and bottom ten emotions in marketing.


Photo Courtesy of The Moz Blog

When deciding on an emotion to trigger, be aware of your consumers’ emotions, as you don’t want to offend anyone and risk hurting the brand’s reputation. Consider using visual content that may relate to the emotion you are tying to trigger. For example, the ASPCA commercials show photos and video of animals that were abused to trigger sadness in their audience. This way, their audience can visual connect with what they’re supporting.

3. Do What Competitors Don’t    

Competitive analysis can be helpful when trying to figure out what you should do to make your content go viral. If your competitors have viral content, see what direction they have taken to make their content go viral and do it differently. Look to see what type of content they used, the method of media (video, photo, post, etc.), the emotional triggers targeted, and any other characteristics that differentiate your brand from your competitors. If your competitors don’t have viral content, then you’re in the clear. Remember, originality is key!

4. Use Motivations & Behaviors To Your Advantage

With this step, it ties into the psychology of consumer behavior. Think about why you share content on social media. Maybe it’s a funny video you stumble upon and you want to share it with your friends. Maybe it’s a meme that is an inside joke between you and your friends. Either way there is always a reason why people share content on social media. This step can also relate to emotional triggers as consumers may share content because they know the content will trigger an emotion in someone they know. If you have a good knowledge of your consumers and understand their behaviors, then use it to your advantage. Think about why your consumers share your content and develop content that will motivate them to share again.

5. Utilize Your Resources

There are so many resources at your disposal in order to push your content and make it go viral. Utilize social media platforms that are going to contribute to your desired distribution. For example, if your content is in video form, it may be wise to use YouTube as the host platform and Facebook, Twitter and Google+ as platforms to help generate buzz. I wouldn’t use every social media platform to push your content (unless it is absolutely going to be beneficial to your strategy). Instead choose a few to start with. Once you feel you have exhausted the use of a certain platform, try pushing the same content on another platform that is similar. Always pursue new directions to help your content be seen.



Social Media Best Practices: When to Post?

With social media, timing can be everything. You can research the best times to post content on social media and find many articles and blog posts on this topic. However, it is hard to pinpoint the exact times and days to post content for your business. It depends on the industry and what you are trying to carry out through social media. I did a little research of my own to try to figure out common times and days to post on social media. I looked at multiple sources and compared times and days recommended by industry experts. I will cover the main social media platforms, including Facebook, Twitter, Google+, Pinterest and LinkedIn. So here is what I found.

For Facebook, it is recommended to post on weekdays between the times of 6am to 8am and 1pm to 4pm. People will check their mobile devices early in the morning right before they leave for work or right before they begin the workday. By posting between 6am and 8am, your post is more likely to be seen by your followers who are getting their morning Facebook fix before they begin work. It is also good to post between 1pm and 4pm as this is roughly around the time that people are returning from lunch and are checking social media. The worst days to post for your business is on the weekends, because followers are more likely enjoying the weekend and are not scanning through social media.

Best Time to Post on Facebook: Weekdays (6am-8am & 1pm-4pm)

Twitter is unique in the sense that it is a social platform that you can basically post every day of the week. Like Facebook, tweets have the most success between the times of 1pm and 3pm, as followers are returning from lunch or checking their social media during their lunch break. Since it is okay to tweet every day of the week, be sure to avoid tweeting late at night and in the early hours of the morning.

Best Time to Post on Twitter: Everyday (1pm-3pm)

Google+ is one of the up-and-coming social platforms that many predict will surpass Facebook. Google+ is similar to Facebook when it comes to posting where weekdays are the best days to post. From my research, I have found that most experts recommend posting on Google+ between the times of 9am and 11am. I do recommend using this tool called Timing+, which links to your Google+ account and recommends the best times to post based on your engagement metrics.

Best Time to Post on Google+: Weekdays (9am-11am)

Pinterest is a very useful social media platform for businesses with visual content. For Pinterest, Saturday is the best day to post content. Experts say that 2pm to 4pm and 8pm to 1am are the best times to post content to Pinterest.

 Best Time to Post on Pinterest: Saturday (2pm-4pm & 8pm-1am)

Last but certainly not least, LinkedIn. LinkedIn is more known as a professional networking site more than a social media site. However, businesses can certainly use LinkedIn in their social media marketing strategies. Experts recommend posting content on Tuesdays, Wednesdays and Thursdays between the times of 7am to 9am and 5pm to 6pm. The reason is followers will check their social media right before work or right after work.

Best Time to Post on LinkedIn: Tuesday-Thursday (7am-9am & 5pm-6pm)

All in all, these are the days and times that are recommended by experts. Of course, these days and times may not be ideal for every business. This is where you need to use social media monitoring tools to analyze your following and understand how your following engages with your brand on certain days during certain times. These recommendations are simple guidelines that are common among the social media world to help beginners get started. Once you have tested the waters, begin monitoring and analyzing your profiles to find the ideal times to post for your business.


Differentiation: TOMS Shoes vs. BOBS by Skechers

I am a huge supporter of TOMS Shoes, because it is a company that has exceptional values and corporate social responsibility. Also, I love that TOMS markets itself using only social media. It is a brand that focuses on giving rather than making a profit through a giving model that has resonated through many brands around the world. For every pair of TOMS shoes that is purchased, TOMS provides a child in need with a pair of shoes. Skechers realized the success of TOMS and decided to create a new product line almost identical to TOMS, called Bobs. For every pair of Bobs purchased, Skechers donates two pairs of their Bobs to children in need. We will look at the differences between both TOMS and Bobs social media strategies.

Social media has played an intricate role in creating brand awareness and helping TOMS grow into the company it is today. TOMS has a very large following on social media, which now totals to 4,494,747 followers on Facebook, Twitter, YouTube, Pinterest, Instagram and Google+. TOMS does a great job at generating engagement among their followers. Almost every post by TOMS has the TOMS logo or a TOMS product in it. This is great for brand awareness, because if anyone shares a photo that TOMS posts, then all the followers of the person who shared it will see either the TOMS logo or their products. TOMS also tries to incorporate a cultural and travel feel into their photos. Their photos always include someone wearing TOMS, TOMS products with a natural background, or a creative photo that incorporates the TOMS logo. What is great about TOMS social media is that it always pertains to the brand. Relevance is what sets TOMS apart from its competitors. TOMS also does a great job of interacting with their followers. For example, if a follower comments on a photo, TOMS will comment on that comment to create a conversation. This is great because it creates a real experience for their followers.

Bobs by Skechers also use social media to market their brand. Bobs are currently using Facebook, Twitter, Pinterest and Instagram and has a total following of 8,506. This is much lower than TOMS following and I believe it is due to the lack of social media consistency. When you look at Bobs Facebook, their posts are very similar to TOMS where they post photos of people wearing their shoes or their products. Again, this is great for brand awareness, but it’s not unique. Bobs clearly lacks the creative content that TOMS uses. I also noticed that Bobs Facebook has posts about wellness and fitness, recipes, and even a post on dating tips. This really has no benefit to the Bobs brand and isn’t relevant to what their followers are looking for. Out of all of their social media, Instagram seems to be their strongest. The reason I feel this way is because all the photos are of Bobs. The content on their Instagram is relevant to the brand and helps spread brand awareness. Their other platforms are all over the place with Pinterest having random boards, Twitter is lacking tweets, and their Facebook has non-relevant content.

Comparing the two brands, TOMS seems to be the best example of how to properly use social media for brand awareness and consumer loyalty. When starting social media for your business, research your competitors or brands similar to your business. See what they are doing on social media to get ideas about what works and what doesn’t. Even if your company doesn’t relate to footwear or eyewear, be sure to take a look at TOMS social media.

Basic Best Practices to Help You When Blogging and Tweeting

Blogging and Tweeting are popular social media methods, but what are some best practices when blogging or tweeting? Whether you are blogging and tweeting for a company or for your personal enjoyment, it is important to understand what you are doing and how it is affecting your online presence. If you are blogging and tweeting for fun, then keep doing what you are doing and have fun with it. If you are blogging and tweeting for a business, keep reading and take a look at some of the best practices for both blogging and tweeting.

Blogging is a great tool for your business. Utilizing it properly, however, is a challenge in itself. A great resource for all things social media is “Social Media Today.” I found an article written by Pratik Dholakiya, called “How to Blog (Even If You Can’t Write)”, which talks about some blogging best practices that I would like to share with you. The order of best practices is different for everyone, but I am going to talk about them in the order that I think is most important.


It is extremely important to do your research before you start writing your blog. The article says, “The most successful bloggers either write from experience or do research before hand.” It is good to find reputable sources with strong examples as well.

Trying Less

The writer in the article explains that very few bloggers are successful because they understand how to attract more people to read their blog. He says that most people try too hard when it comes to writing, which doesn’t necessarily make the blog better. Instead, worry about keeping the content interesting to keep the readers engaged.

Title Creation

This step is very straightforward. Create a headline that grabs the attention of the reader. You don’t need to develop an elaborate headline, so try to come up with one that will make the reader think, “If I read this, will it change my perception on something?” The example Dholakiya used was, “20 Terrifying Facts Food Companies Don’t Want You to Know.”

Adding Subheadings

Writing your subheadings before you begin writing your blog is a great way to manage your thoughts on what you are going to write about, says Dholakiya. There are 5 types of subheading you should try to use; surprising, mysterious/intriguing, actionable, emotional, or funny. These will help you figure out the tone of your blog before you dive in.


Promoting your blog through other social media platforms is a great way for people to learn about your blog. Share each new blog post on Twitter and Facebook and link your blog to your social media profiles. It is highly unlikely that people will find your blog without promoting it.


Twitter is still a form of social media that people have a hard time wrapping their heads around. It is much different from other platforms, but can be a crucial part of your business’ marketing efforts. I found another article on Business Twitter that discussed some simple best practices for Twitter users. Let’s get started.

Tweet What’s Engaging

Photos and videos are some of the best content for generating engagement. Most people can relate to content in some sort of way, so it is important to know who your followers are and what content will grab their attention.

Sweet and Short

Twitter only allows 140 characters per tweet, so make sure to keep your tweets short and to the point. You also want to make sure to leave room for hashtags, mentions, and links. It says in the article that, “Tweets with less than 100 characters get a 17% higher engagement rate.”

Breaking News

Twitter is current and fast paced. It is important to keep up to date on breaking world news, industry news, promotions etc. Chances are, if you tweet about news that happened hours ago, followers’ wont care. Tweet as things happen.

Frequent Tweeter

I have heard this before, but the rule of thumb is between 3 and 5 tweets per day. It is ok to tweet multiple times, unlike Facebook. Just remember, keep it engaging.

Follow What Interest You

If it is for a business, follow your competitors, industry experts, news feeds, etc. This will allow you to get the information you want from the sources you follow. It will also help you find content to post as well.


These are basic best practices that can help get you started when it comes to blogging and tweeting. Give them a try to see how they work.

Building Brand Awareness through Social Media

As some of you may know, I work at a digital marketing agency where we work with clients designing and building premium websites and assisting them in managing their social media. The agency recently started a new social media department where myself and other team members manage the agency’s social media and our clients’ social media. For us, building our own brand through social media is crucial to increasing the awareness of the agency. Establishing your brand as a brand that followers can trust is what will allow you to succeed on social media. It is more common for people to follow companies that they have purchased something from before and trust, than just following the company randomly. By establishing your brand on social media, millions of people can now help you build your brand by engaging with your brand on social media.

To start, think of what your brand means or what you envisioned when you started your business. Think about what your goals are and what differentiates you from other competitors. This is going to guide you in the direction you want to go when building your brand on social media. This will help you decide what content you to post and what your consumers will be looking to get from your social media platforms. This is the first challenge to building your brand on social media. Research your competitors and develop a marketing point that will set you apart. Keep in mind that your research should be thorough, not a quick analysis of your competitors.

Developing and generating content is the next challenge in this building process. Your content should relate to your followers and your business. This is important, because you want to increase your following, but also keep your current following. With our agency, we will post content that is about the agency, about our industry, related articles, or content that is promotional. Part of the challenge is getting followers to engage with your content, such as “Liking, sharing, commenting, or mentioning” your brand. If social media users see that nobody is engaging with your content, chances are they will most likely bypass on following your brand.

Using social media to build your brand can pose some risks. For example, Chrysler had a mishap where the company’s social media coordinator accidentally tweeted on the company account instead of on their personal account. These types of mistakes happen all the time and can create public relation nightmares for companies. Companies also deal with negative representation that caused by employees’ social media usage. I believe personal social media profiles should not matter when it comes to the company’s social presence, but unfortunately it often does affect the image of the company. This is where executives need to establish good and bad practices on social media and teach their employees what is harmful to the company’s image.

There are also risks when companies decide not to use social media to build their brand. The major risk companies are taking by not utilizing social media is that they are missing out on millions and millions of potential followers. Social media is an evolving technology that if not properly kept up-to-date with, could cause users to fall behind their competitors and risk losing business. There are not many ways to interact with followers on a personal level without social media, so by not using social media companies lose the opportunity to connect and interact with their loyal consumers.

Both using and not using social media can pose risks for companies, but in the end I believe using social media will pay off. Social media is becoming an important part of marketing strategies for businesses all over the world and by using social media, can help businesses be competitive and create more business opportunities.

Mobile Applications that Help Drive Business: Vine


I wanted to post about mobile social media applications and how they can help drive business, but I didn’t want to do Facebook, Twitter, LinkedIn, or any of the other big social media applications just yet. Instead, I wanted to talk about Vine.

If you don’t know what Vine is, it is an application where you can create 6-second videos. You hold your finger on the screen of your phone for as long as you want to record, then take it off when you want to stop recording. The cool thing is, once you stop recording, you can record again and keep recording until you fill up the 6-second time slot. You can take quick clips throughout the day, in quick sequence, or just record the video in one go. The application has really taken off in the past few months and is one of the most popular applications today. People have been pretty creative in the 6-second limit they are given and generate a lot of engagement on social media platforms.

So how can you use Vine for marketing purposes? I recently read an article on Mashable, which talked about Honda and how they were using Vine as a way to connect with customers. It was interesting how Honda developed this strategy to engage with their current followers. The strategy included Honda asking their Twitter followers to tweet to them on a specific day, in which Honda employees would respond to their tweets with real-time Vine videos.

Vine videos are usually humorous, which is why many people enjoy watching them. What is great about this idea is that Honda was interacting with their followers while also creating humorous videos that were generating engagement. Think about it, if you see a funny video, you will most likely post it on your profile or share it with friends. Humorous content is a great way to increase top-of-mind awareness. Look at the Geico commercials or the E-Trade commercials. They are funny and people easily recognize the brand when those commercials come on the TV. This works the same way with the Vine videos that Honda created for their followers. The goal was for Honda followers to share the videos with friends, in hopes that their followers’ friends would “Follow” Honda on Twitter and tweet to them. In the end, Honda would increase their following while also being able to engage with their customers.

With Vine, you have to create videos that are highly shareable, while still relating it to your business or product. By no means am I saying it is easy to do. It takes time and trial and error to find that idea that will help you drive your business. Try making a Vine video and post it to all your social media platforms and analyze the type of engagement you receive on each platform. If it works better on Facebook than Twitter, then maybe you should focus on posting your Vine videos to Facebook more than on Twitter. Like I said, it takes trial and error to pinpoint what works best. Vine is gaining in popularity, so it might be a good time to jump on the Vine bandwagon and give it a shot. Check out the link below for the Mashable article and keep being social!